Xerox Delivers on Channel Expansion Commitment: Launches New Program to Accelerate Sales of High-Demand Devices

NORWALK, Conn., Oct. 25, 2018 – Building on its strategy to drive growth with channel partners, Xerox has streamlined access to its top-selling desktop products, making it easier to go from order to delivery. 

The new program, Xerox Express, helps agents, document technology partners and IT solution providers sell more printers and multifunction printers (MFPs) to small and midsized-businesses (SMBs). Xerox stands up the program by leveraging distributors who have excellent inventory of these high-demand products, along with offering the most competitive pricing for customers and richer sales incentives for partners. 

“It is exciting to see Xerox launch a program that not only allows us to focus on key products, but ensures a well-stocked inventory so we can deliver on our promise,” said Bob Klein, owner, Document Solutions. 

The Xerox Express product portfolio includes nine Xerox VersaLink®, WorkCentre® and Phaser® printers and MFPs – both black-and-white and color, with a range of capabilities. Among the devices available are three Buyers Lab winners: the Xerox VersaLink C500 Color Printer, the Xerox VersaLink C505 MFP and the Xerox VersaLink B400 Black-and-White Printer.

“Xerox stands up the program by leveraging the execution and inventory expertise of our distribution system – with an on-call mindset,” said Pete Peterson, president, Xerox Channels. “We’ve structured Express to drive success by addressing the hot spots most important to our partners: immediate access to products, aggressive pricing and attractive sales incentives.”

The program is the latest way Xerox is helping channel partners profit. Earlier this month the company announced new ConnectKey apps to spur partner sales, along with software templates and an e-commerce model that helps them create, market and sell their own apps.  

For more information on Xerox Express, contact a Xerox partner manager.


The Xerox Express program is available for U.S. channel partners and includes the following products: Xerox VersaLink B400/B405, C400/C405 and C500/C505; Xerox WorkCentre 3345 and 6515; and the Phaser 6510.



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