by Aaron Dyck
Blogging and social media are proven web traffic drivers that are here to stay. Both of these inbound marketing channels offer you the ability to engage with your website visitors and followers in a deep and meaningful way that can add value to your business. Today’s online business buyers are interested in useful information, not sales talk. Blogging and social media allow you to tell your readers about who you are, what you do, and why they should work with you, without the high-pressure sales talk of traditional media.
To be effective, both require time, strategy and commitment. Executed properly, the right social media and blogging strategy can improve your brand recognition and visibility in today’s competitive marketplace.
But, if your business is like most in the imaging industry, your internal resources are probably limited. On top of running your core business add managing your website, social media and blog content to the list and it can be challenging. Outsourcing your inbound marketing and content creation may be a smart option.
Content Creation Requires the Right Expertise
Some business owners try to take on the role of blogger and social network poster, only to give up when the daily demands of managing the company take priority (and they should). Besides, while you may be an expert at what you do, not everyone is a writer. You may have difficulty expressing your ideas to an audience in a way they will understand, produce content that comes off as too promotional, or resort to using industry jargon that could deter customers from further communication with you. Digital marketing professionals understand how to communicate your ideas in the proper way for social media. They will be aware of the proper etiquette, terminology and style to get your point across in layman’s terms. They will also know the best channels on which to place your content so that it will reach your target audience.
Free Your Time for Core Business Initiatives
Like anything in business, creating good content and building a following takes time. Outsourcing to an expert can free you to focus on your core business while still achieving all the benefits. Proper social media strategy development and content creation takes more time than you might expect. Working with a professional that does this type of work can assure that your strategy will be sound and your campaigns will be focused and well-maintained.
Aaron Dyck is VP of CIG Solutions. He works with the CIG solution teams to bring an unparalleled level of consultative support to the dealer community. Focused on growing the CIG solutions portfolio to address dealers’ pain points in areas of their business such as website design, content marketing, managed print services & technical services. CIG offers the market’s widest array of products and services, supported by a vast engineering infrastructure, marketing resources, distribution capabilities, and strategic partnerships. By bringing all aspects of the business together, CIG is able to provide a level of partnership unsurpassed in the aftermarket imaging space.
Latest posts by Aaron Dyck (see all)
- Are You Selling the Way People Buy? Today’s Sales are Online and Data Driven - October 1, 2018
- Recruiting is the New Marketing: Using Inbound for Hiring - December 1, 2017
- What is Inbound Marketing and How Can It Help You Close More Business? - July 24, 2017