by Aaron Dyck
Knowing where to find your audience is key to making that important connection with your prospect. More and more of today’s buyers can be found online, making digital marketing the most relevant method of promoting B2B products and services. In order to see the true benefit, however, you’ll need to evaluate and measure the effectiveness of your efforts. Read on to learn more about why digital marketing ROI is so valuable, and why outsourcing this vital task to the experts could make the most sense.
Does your digital marketing strategy measure up?
Digital marketing involves the promotion of your message across various channels such as social media, website content and paid advertisements with the intention being to generate as many leads as possible. In order to measure the ROI of digital marketing, goals such as increasing social media followers, website traffic or blog subscriptions must be defined. Once these goals are established it can become apparent if a tactic is working or not, and educated decisions can be made moving forward for the best possible return on investment.
There are a number of ways to measure ROI. Common methods include:
Customer Relationship Management – CRM tools provide the best means of enticing and tracking leads through each step of the sales cycle up to the point of purchase and provide invaluable insights leading to even greater results.
Web Analytics – Information gathered through HubSpot Analytics or Google Analytics can be leveraged to improve content and enhance user experience.
A/B Testing – Allows marketers to determine which versions of ad copy, email messages or landing pages are the most successful at generating revenue.
Are you in, or out?
In an effort to save money, many managed services providers attempt to handle their digital marketing on their own with disappointing results, because they lack internal marketing expertise or dedicated resources.
Outsourcing digital marketing to professionals who are experts at developing and executing strategic, targeted marketing plans across different platforms, measuring ROI and analyzing results for future campaigns, will free up your valuable time so you can focus on your building your business.
Aaron Dyck is VP of CIG Solutions. He works with the CIG solution teams to bring an unparalleled level of consultative support to the dealer community. Focused on growing the CIG solutions portfolio to address dealers’ pain points in areas of their business such as website design, content marketing, managed print services & technical services. CIG offers the market’s widest array of products and services, supported by a vast engineering infrastructure, marketing resources, distribution capabilities, and strategic partnerships. By bringing all aspects of the business together, CIG is able to provide a level of partnership unsurpassed in the aftermarket imaging space.
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- What is Inbound Marketing and How Can It Help You Close More Business? - July 24, 2017