FREMONT, California — May 4, 2020 — Print industry sales specialist Matt Loede has joined Electronics For Imaging, Inc. in a key role driving digital inkjet opportunities for commercial print and signage businesses. Loede is the new Eastern regional sales manager for the EFI™ Display Graphics business, helping a broad range of print businesses develop profitable, high-quality and efficient signage and graphics production solutions, featuring EFI VUTEk® and Wide Format printers.
Loede has a long history working to develop markets for digital wide- and superwide-format print media with many leading display graphics providers as an executive with Riverview, Florida-based substrate supplier Ultraflex Systems, Inc. Starting with the company as an intern, Loede held sales, sales management and product development roles of increasing responsibility at Ultraflex over the course of 11 years. Immediately prior to his recent appointment with EFI, Loede was Ultraflex’s vice president of sales and marketing.
Loede, who is based in the Tampa, Florida, area, has a bachelor’s degree in Marketing – International Business from Kutztown University in Pennsylvania.
“Over the years, I have witnessed many successes EFI customers have had with a display graphics solutions and service offering that can deliver superior quality, productivity and sustainability,” said Loede. “EFI’s unparalleled ‘cool cure’ LED inkjet technology has opened the door to many new substrate applications while reducing energy usage, and the company’sVUTEk FabriVU® line of aqueous dye-sublimation printers are driving customers’ growth in high-end textile soft-signage graphics. Knowing the positive impact of EFI’s products in the market, I am very pleased to represent a company, technology and brand that customers can have faith in in terms of innovation, service and accountability.”