HP Amplify Impact – Creating a Path to the Most Sustainable Technology Company in The World

HP wants to be the most sustainable and just technology company in the world by the end of the decade. That’s what Christoph Schell, COO at HP Inc said during the announcement of HP Sustainable Impact Goal and the HP Amplify Impact program. The company is pledging to make meaningful change in its three focus areas (or, Pillars in the HP parlance): addressing climate change, advancing human rights and social justice, and bridging the digital divide in our communities. Amplify Impact bolts on to the recently formed HP Amplify partner program, aligning partners with HP’s environmental and social justice goals.

Corporate responsibility is important

These days, stakeholders are more conscious of how their decisions impact the world around them and HP’s research has the receipts. According to the company, over 60 percent of millennials (the largest segment of the workforce) want to work with employers who contribute to social or ethical causes, and over 800 investment houses monitor CDP rankings (scores companies on environmental transparency and action). HP also found that 96% of consumers across the globe believe that their actions (donating/recycling/buying ethically) can make a difference and that 87% of consumers consider sustainability when purchasing a printer. In other words, workers are looking at more than salary and benefits, investors aren’t going to park their money in a company that doesn’t do right by the community or the environment, and customers aren’t going to buy your product if they think it’s going to harm the environment. HP Amplify Impact enables HP and its partners to participate in addressing this generation’s biggest problems and serves as the primary mechanism for delivering HP’s customers with the technology to do the same.

So far, HP says that it has been rewarded by the market for addressing climate issues. The company reported over $2 billion in new sales opportunities supported by sustainability, and over $1 billion in new sales annually.

Sustainability impact goals

To be the most sustainable and just tech company on the planet by the end of 2030, HP will focus on three areas: the planet, people, and communities.

The most sustainable

HP has done a lot so far to reduce their harm on the environment. Now, the company pledges to achieve a net-zero carbon footprint and create a circular printing ecosystem. HP has several environmental initiatives and partnerships in play to reduce HP’s impact on the environment.

  • HP Planet Partners program will enable an industry-first circular economy through a closed-loop process for recycling and producing ink cartridges.
  • Forest First lets customers choose which projects HP should invest in, in terms of sustainability.

HP has also put a lot of effort into making products that are sustainable. According to the company, their genuine ink cartridges contain between 45% and 70% recycled content, and 100% of toner cartridges and 82% of ink cartridges contain recycled paper. Their efforts reduce the carbon footprint of ink purchase and disposal by 73%; decrease energy usage by 69%, and reduce water usage by 70%.

In addition, the HP Planet Partners program has recycled 875 million ink and toner cartridges, and the company has diverted the equivalent of 60 million bottles worth of ocean-bound plastics, by “upcycling them” back into their products.

The most just

The company has also put a lot of effort into earning the “most just tech company” moniker. Since 2012, the HP Life program has been providing access to education for anyone seeking knowledge. HP Life offers 32 courses (in seven languages) covering business and IT skills, and is available for free to anyone on the globe. Classes are available online or in person, and students receive certificates upon completion of a class.

This year, HP has encouraged their own employees to set sustainable impact goals as part of their annual goal-setting process, and to create a focused, connected network of impact that’s aligned with the company’s corporate vision and strategy.

HP Amplify Impact overview

All HP Amplify Partners will participate in the HP Amplify Impact program, albeit to varying degrees. At the very least, partners will be required to participate in fundamentals sustainability training. They will also have access to HP’s sustainability marketing assets and sales tools through the Sustainability and Compliance Center in order to support sustainability-focused sales, and the HP Life and HP Planet Partners programs.

For those who wish to go above and beyond, there are the Catalyst and Changemaker tracks. Partners that select the Catalyst track make an extra commitment to the HP Amplify Impact journey. Catalyst partners will take an assessment and receive a personalized performance report, and contribute sustainability-based sales opportunities into HP’s CRM system. The partners that select the Changemaker path commit to everything in the Catalyst path, and also agree to complete additional sustainability basics and sustainability sales fundamentals training as well as create and implement a plan to address two initiatives – one focused on their business and one that addresses one of the three Sustainability Impact Pillars.

HP’s sustainability and social justice messaging – and more importantly, actions – are refreshing. We only have one planet, and people only have one life. HP has the power to impact meaningful change on society to make sure that we all get the most out of our one and only planet during our one and only lifetime.

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Patricia Ames is president and senior analyst for BPO Media, which publishes The Imaging Channel and Workflow magazines. As a market analyst and industry consultant, Ames has worked for prominent consulting firms including KPMG and has more than 15 years experience in the imaging industry covering technology and business sectors. Ames has lived and worked in the United States, Southeast Asia and Europe and enjoys being a part of a global industry and community.

Patricia Ames

Patricia Ames is president and senior analyst for BPO Media, which publishes The Imaging Channel and Workflow magazines. As a market analyst and industry consultant, Ames has worked for prominent consulting firms including KPMG and has more than 15 years experience in the imaging industry covering technology and business sectors. Ames has lived and worked in the United States, Southeast Asia and Europe and enjoys being a part of a global industry and community.