by Robert Palmer | 6/26/15
On June 23, market research firm gap intelligence announced that it is partnering with Europe-based perform IT to offer its MPS sales automation tool in the United States. The U.S. version, marketed under the brand name “SalesDrive powered by gap intelligence,” will be offered to MPS providers and sales professionals as part of the firm’s suite of sales enablement tools.
According to gap intelligence president Gary Peterson, “SalesDrive powered by gap intelligence” is the only MPS tool to be integrated with and powered by gap’s pricing and product database. “We’re proud to merge our data with such a trusted product currently used by dealers and OEMs across Europe,” he said, in a prepared release.
“SalesDrive powered by gap” delivers all of the attributes common with most other MPS assessment and sales generation tools, including project management, floor plan mapping, data collection, TCO calculation and comparison, sustainability calculation, and current versus future state fleet visualization. As a cloud-based solution that runs on iOS, dealers and service providers will be able to assess and analyze MPS opportunities of all sizes and quickly generate customized proposals, which gap intelligence claims will shorten sales cycles and increase sales productivity.
gap intelligence has been building out a strong suite of sales tools over the past few years. In addition to its latest product, the firm offers its gapTCO tool, which provides a robust TCO calculator to compare and analyze operating costs for virtually any brand of printer or MFP. Also available is the gapCompare tool, which provides detailed side-by-side comparison of product specifications for competitive analysis.
Obviously, it is the integration of gap intelligence data that makes the new “SalesDrive powered by gap” tool so intriguing. It could be argued that any MPS assessment tool is only as good as the data that drives it, and gap intelligence certainly has a good reputation in the industry for providing solid and reliable product data, especially when it comes to its widely-used TCO calculator. It will be interesting to see the level of traction gap intelligence is able to achieve with its latest data-driven sales tool.
Robert Palmer is chief analyst and a managing partner for BPO Media, which publishes The Imaging Channel and Workflow magazines. He is an independent market analyst and industry consultant with more than 25 years experience in the printing industry covering technology and business sectors for prominent market research firms such as Lyra Research and InfoTrends. Palmer is a popular speaker and presents regularly at industry conferences and trade events in the U.S., Europe, and Japan. He is also active in a variety of imaging industry forums and currently serves on the board of directors for the Managed Print Services Association (MPSA). Contact him at firstname.lastname@example.org.