In this weekly snapshot, we survey end users to get insight into their habits and sentiments regarding printing, copying and how they use workflow solutions. Designed to bring a new level of real-time insights that long-term studies just can’t, these snapshots provide food for thought to help navigate today’s fast-changing market trends and prepare strategies for the longer term.
- End User Snapshot 7: Are You Consciously Reducing Print?After working or collaborating on a document, are users taking time to think about whether to print it or not? We found that almost 60% of users surveyed said they are making conscious decisions to reduce the amount they print. Now, those decisions may be driven by their company’s focus on reducing print cost – imaging channel resellers told us in our annual Imaging Channel Market Trends survey that reducing print costs was
- End User Snapshot 6: Which Positions Print While Working From Home?Did a user’s position in a company affect whether they did more, less, or the same amount of printing and copying while working at home as they did in the office? Some good news is that more than 50% of each position level either increased or kept their printing and copying the same – it would be better news if those habits remain as workers get back into their offices. The NEVER use
- End User Snapshot 5: Which Age Groups Print More?We asked workers how their printing and copying habits changed due to being forced to work from home over the last year, and then examined whether that answer changed depending on respondents’ ages. 70% of millennials said they printed or copied more, or at least the same amount at home during the pandemic than when in the office. That’s higher than either Generation Z, which is the generation behind them, or the 45-and-up
- End User Snapshot 4: How Did the Pandemic Affect Printing?How has working from home during the coronavirus pandemic affected your printing and copying habits? We asked workers how their printing and copying habits changed due to being forced to work from home over the last year. The results were nearly tied – only 14% said they don’t print at all. What opportunities does this offer to dealers?
- End User Snapshot 3: Which Verticals Need to Print?Is print and copying more important to certain vertical market groups than others? 90% of users in both K-12 and higher education vertical markets said print and copying were important to their jobs, and 92% of those in the healthcare vertical said so. The next closest vertical market was financial and banking, where 77% of users said print and copying was important, followed by government and retail/wholesale verticals, both of which had 60%
- End User Snapshot 2: Who Does the Printing?How important or unimportant to your job is using a printer or copier — by role? 76% of all respondents said using a printer or copier was important to their job, but are there differences based upon the position a person holds in a company? Just under 60% of those identifying themselves as owners, C-level executives or executive staff said copying and printing was important to their job. General staff saying so was
- End User Snapshot 1: Print is Still ImportantHow important or unimportant to your job is using a printer or copier to print or copy documents? Almost half (48%) of respondents said using a printer or copier was very important to their job while 28% said it was somewhat important. Only 8% said using a printer or copier was not important at all. The other 16% said it was neither important or unimportant (13%) or somewhat unimportant (3%). More than three-quarters