Verticals

Improving and saving lives, as well as delivering new ones into the world, are all essential duties doctors and nurses

I went to France several years ago and, as an arrogant American, I bought the plastic French phrase booklet at

While vertical marketing continues to be an integral strategy across industries, many marketers often approach it as a cosmetic fix

For those of us with a sales background, vertical selling was probably the first lesson we learned. (Well, that and

The ways in which businesses and organizations operate – starting from a foundational level – has evolved over the previous