Marketing for This Decade Begins with the Customer Experience
When discussing the future of marketing in the office technology industry, there are lots of trends and buzzwords that perhaps
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Sales and Marketing
New to Copier Sales: B2B People Still Use Email. No, Really. They Do.
Instant message and chat are the some of the most common modes of communication today. It’s true. Back in the
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Brand Differentiation Through Data and Customer Insight
Dealerships have long been able to use data to measure service indicators such as MFP volumes, end-user usage, uptime, parts
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Why Print Still Matters to Marketers
Raise your hand if you’re tired of hearing “print is dead.” OK – everyone have their hands up? Of course
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Prospecting for a Net New Revolution
“We are happy with our current provider and will let you know if we need anything.” This is an all-too-common
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Marketing to a Morphing Market in 2020
Operating in an environment featuring not only the widespread consolidation of dealers, but also the convergence of channel suppliers, makes
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A PR Campaign Can Boost Your Visibility and Showcase Your Knowledge
You just won “Dealer of the Year” from one of your manufacturer partners. Or you got named to the INC.
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Marketing: Science or Art?
It’s an age-old question: Is the discipline of marketing an art or a science? The answer to this question has
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New to Copier Sales: How to Talk with Prospects
The first year of appointments presents many challenges to the new copier rep, not the least of which is building
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New to Copier Sales: How to Conduct an Assessment
The assessment is a foundational piece of the sales process and all dealers, resellers, manufacturers have a method, even if
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