Marketing for This Decade Begins with the Customer Experience
When discussing the future of marketing in the office technology industry, there are lots of trends and buzzwords that perhaps
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Features
Independent editorial coverage on the latest hot topics in managed print.
Brand Differentiation Through Data and Customer Insight
Dealerships have long been able to use data to measure service indicators such as MFP volumes, end-user usage, uptime, parts
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Why Print Still Matters to Marketers
Raise your hand if you’re tired of hearing “print is dead.” OK – everyone have their hands up? Of course
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Providing Value to the Customer Journey
The term “customer journey” implies sales is not just a transaction, but an ongoing relationship through engagement, implementation and ongoing
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Prospecting for a Net New Revolution
“We are happy with our current provider and will let you know if we need anything.” This is an all-too-common
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The Rise of the Super Channel
The office technology industry — which was initially founded on a direct-selling model in which manufacturers directly engaged the customer
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Marketing to a Morphing Market in 2020
Operating in an environment featuring not only the widespread consolidation of dealers, but also the convergence of channel suppliers, makes
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Adapting to an Evolving Channel
The recent swath of sector acquisitions ranging from HP’s purchase of digital imaging corporation Apogee to IBM’s purchase of open
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Digital Office 2030: Cloud Plus Edge is a Must
With 2020 upon us, predictors of the future have moved the future a decade further out. What will the world
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Three Trends Shaping Channel Business in 2020
At the end of every year it’s become a tradition to look at where we’ve been, where we’re headed and
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