Marketing for This Decade Begins with the Customer Experience
When discussing the future of marketing in the office technology industry, there are lots of trends and buzzwords that perhaps
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Archives
Brand Differentiation Through Data and Customer Insight
Dealerships have long been able to use data to measure service indicators such as MFP volumes, end-user usage, uptime, parts
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Why Print Still Matters to Marketers
Raise your hand if you’re tired of hearing “print is dead.” OK – everyone have their hands up? Of course
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Providing Value to the Customer Journey
The term “customer journey” implies sales is not just a transaction, but an ongoing relationship through engagement, implementation and ongoing
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Prospecting for a Net New Revolution
“We are happy with our current provider and will let you know if we need anything.” This is an all-too-common
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The Rise of the Super Channel
The office technology industry — which was initially founded on a direct-selling model in which manufacturers directly engaged the customer
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Marketing to a Morphing Market in 2020
Operating in an environment featuring not only the widespread consolidation of dealers, but also the convergence of channel suppliers, makes
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Adapting to an Evolving Channel
The recent swath of sector acquisitions ranging from HP’s purchase of digital imaging corporation Apogee to IBM’s purchase of open
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In Production Print, Fortune Favors the Bold
Imaging channel dealers have evolved to provide capture, information workflow, IT management, security and many other types of business services
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Digital Office 2030: Cloud Plus Edge is a Must
With 2020 upon us, predictors of the future have moved the future a decade further out. What will the world
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