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Author: Brad Roderick

Grandma baker cake
Features July 2020 Sales and Marketing 

How to Prospect Like a Baker: What Grandma Taught Me About Succeeding in Sales

July 1, 2020July 31, 2020 Brad Roderick

When it comes to landing new customers, any salesperson will tell you that closing sales never seems to go as

Read more
momentum button
Channel Voice Sales and Marketing 

Six Keys (Plus Five Secrets) to Generating Sales Momentum — Fast

March 20, 2020April 13, 2020 Brad Roderick February 2020, sales and marketing

We are living in a world of “instant” and “immediate.” Scroll, scroll, scroll … 30-second cat video (grabs your attention

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Roderick 0719
Features July 2019 Sales and Marketing 

Four Seasons, Four Reasons

July 1, 2019September 18, 2019 Brad Roderick July 2019, SMB

With the current heat index of 100+, summer has unquestionably arrived. Summer is a single season in a natural cycle,

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roderick-0219
Features February 2019 Sales and Marketing 

Growth Drivers Part 2: Shifting Gears — Actions, Habits and Momentum

February 1, 2019April 25, 2019 Brad Roderick Brad Roderick, sales, sales and marketing

In the first installment of this two-part series on driving growth, we considered the concept of “purposeful intentionality.” At the

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distractions
December 2018 Features Sales and Marketing 

Growth Drivers Part 1: Purposeful Intentionality

December 1, 2018December 19, 2018 Brad Roderick Brad Roderick, sales

“Intentionality.” A word that is currently weaving through the fabric of a number of topics. Whether in regard to work,

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roderick social
Features July 2018 Sales and Marketing 

Finish Strong in 2018

July 1, 2018July 18, 2019 Brad Roderick

Time: your most precious resource. Before you invest a few minutes reading this article, consider whether it may be relevant

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mouth_covered_unstated_objection
Channel Voice Sales and Marketing 

Unstated Objections: The Silent Sales Killer

May 3, 2018October 30, 2018 Brad Roderick Channel Voice

by Brad Roderick    “Man, it was an awesome call. I just met with this mega-company on a new deal

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Roderick sm
Features February 2018 Sales and Marketing 

Seven Deadly Sales Myths

February 1, 2018July 18, 2019 Brad Roderick February 2018

In that odd span of time between Christmas and New Year’s, — a time that one friend suggests doesn’t exist,

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wolves
Channel Voice Sales and Marketing 

The Two Wolves of Sales, Part 2: Which Wolf Do You Feed?

September 27, 2017October 30, 2018 Brad Roderick Brad Roderick, Channel Voice, Inkcycle

by Brad Roderick In Part One, we considered the fable of the Two Wolves and how it applies to sales

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Brad Roderick 2018 120
Channel Voice Sales and Marketing 

Fear and Opportunity: The Two Wolves of Sales

August 14, 2017October 30, 2018 Brad Roderick Brad Roderick, Channel Voice, Inkcycle, sales and marketing, Tonercycle

by Brad Roderick There is a fable that goes something like this: An old Cherokee told his grandson, “My son,

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