Muratec’s National Dealer Conference Focuses on Opportunities of Today, Advances of Tomorrow
Muratec executives, partners and industry analysts made their way to Las Vegas for the Muratec Dealer Conference, dubbed “Advance.” A crowd of roughly 425 invitation-only guests gathered from September 14-16 at Planet Hollywood Resort & Casino for three days of fun, education and networking.
Advance built on Muratec’s views of the document imaging market today and in the future. Muratec sees short-term opportunities stemming from marking your territory, capturing print devices and offering services around hardware. Successful implementations in these areas can help dealers lock in business and transform offerings into longer-term opportunities like the management of the network, storage systems and business applications that these documents flow through.
“Dealers will have to be in a position to offer all of these services, either directly or through partners, and we want to be able to position ourselves to provide these services to them,” said Lou Stricklin, director of marketing for Muratec.
It is because of this philosophy that Muratec’s national dealer conference incorporated much education about managed print services as well as managed services in general. Photizo Group’s Ken Stewart presented “Going to Market With Software and Professional Services,” where he discussed ways to “inject your products and services with steroids” in order to keep up with your customers’ needs and beat the competition.
Brian Bissett of The MFP Report addressed trends in capturing documents in the power session titled “Office MFPs and the Next Generation of Document Capture.” The role of the cloud for document storage, surfacing scanning apps, and the convergence of document capture and production scanning were just a few of the discussed topics.
“The Morphing of the Copier Channel Into the Imaging Enterprise” was presented by MWAi’s Mike Stramaglio. Talking about technological milestones of the past year, successful business methods, and how you can meet the demands of IT departments, Stramaglio painted a picture of a promising growth strategy for dealers.
These were just a few of the educational seminars Muratec organized for its dealers.
“We hope that dealers came away with the belief that Muratec is still a strong partner,” Stricklin said. “We’re dedicated to their success and we’re transforming our business in order to assist them in transforming their business. We believe that our programs (built) around managed print services, network services and document management/workflow will help dealers with both their short and long-term growth targets.”
Posted by Katherine Fernelius on 09/26/2011