The Imaging Channel

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Five Cool New Marketing Trends For 2017 (and One Old School Resurgence)

Amesby Patricia Ames

New year, new tools and solutions to try. Here’s a list of some of the hottest new trends in marketing to help jump start your activities in 2017. And if trying something new seems too daunting, we’ve got a great throwback resurfacing that you can focus on.

Blogs

Sales and Marketing Best Practices: Q&A With Lauren Ford, Square 9
Lauren Ford

by Lauren Ford | 02-16-2017 Editor's Note: We chatted with several industry experts in the field of sales and marketing for the February issue of The Imaging Channel, "Best Practices in Sales & Marketing." We got so many great answers we couldn't fit them all in one issue, so...

The Post-Transactional Era: Dealers Need Partners, Not Vendors
Luke Goldberg

by Luke Goldberg | 01-30-2017 The days of selling boxes are slowly fading. In response to a shifting marketplace, dealers are abandoning their transactional-based models for a solutions-based alternative. Many independent dealers are venturing beyond MPS into selling, managing, and in...

Top Five Reasons Why Companies are Switching to Managed IT Services Providers
Ben Bohman

by Ben Bohman | 01-25-2017 There are several reasons why companies today are switching to managed IT services providers. Following are just a few.