The Imaging Channel
What is the top sales challenge in 2015? According to a recent report by the American Association of Inside Sales Professionals (AA-ISP), “training and development” once again gets the nod as the biggest challenge. “Competencies around solution selling, communications, virtual presentations, negotiating, closing and the like … training to these skills remains the number one priority,” states the report.
It’s tough to impart any current best practices for sales and marketing without first providing a refresher on the foundations that are timeless and essential for any sales rep or marketer. For a product to be successful it has to find market fit. For a solution to be successful it has to fit the customer’s need, specifically meeting their goals. It’s the job and responsibility for sales management and marketing leadership to ensure they develop best practices to match products and solutions with market and customer. Failure to do so can only mean reduced sales and lost market share. The ability to do so means more sales and increased market share.
Managed print services, when you think about it, is becoming less and less about print management and more about service. Customers are looking to extract additional value out of their existing fleet investment with improved workflows. The channel is looking to offer value-added solutions alongside hardware as a way to expand their businesses. It sounds like a match made in heaven; however selling software and services requires a different approach.
by Robert Palmer | 7/22/15
On July 21, Lexmark announced its second-quarter 2015 earnings results, which were met with mixed market reaction. The firm’s results demonstrate both the challenges it faces with the traditional imaging and printing business, as well as continued progress with…
by Toni DuGal | 7/20/15
As I outlined in the first part of this series, “The Prehistoric Days of Document Outsourcing,” the early days of the document outsourcing industry were some scary times – void of color, personalization, transparency regarding total print spend and visibility into…
by Patricia Ames | 7/14/15
It took a Song of the Day club and over 5 million Instagram followers for me to meet “Big Data.” I’d like you to meet him too. The video comes from Viacom Velocity, an integrated marketing firm that created its own ad to demonstrate how it uses big data to…