The Imaging Channel
From sales to industry trends, we've got you covered with our industry leading webinars. Check out our upcoming and archived webcasts, including Chief Analyst Bob Palmer's "Managed Content Services, From Process to Implementation" for the CompTIA Managed Print Community, and "How to Use Inbound Marketing to Dramatically Increase Web Traffic, Get More Leads, and Earn Way More Sales" from Digitek and BPO Media.
It’s tough to impart any current best practices for sales and marketing without first providing a refresher on the foundations that are timeless and essential for any sales rep or marketer. For a product to be successful it has to find market fit. For a solution to be successful it has to fit the customer’s need, specifically meeting their goals. It’s the job and responsibility for sales management and marketing leadership to ensure they develop best practices to match products and solutions with market and customer. Failure to do so can only mean reduced sales and lost market share. The ability to do so means more sales and increased market share.
Managed print services, when you think about it, is becoming less and less about print management and more about service. Customers are looking to extract additional value out of their existing fleet investment with improved workflows. The channel is looking to offer value-added solutions alongside hardware as a way to expand their businesses. It sounds like a match made in heaven; however selling software and services requires a different approach.
by Robert Palmer | 10/1/15
On September 22, HP introduced three new LaserJet machines aimed at the enterprise sector. The new models deliver a host of capabilities that help set them apart from previous HP products. To begin with, HP’s latest printers and MFPs are all based on the firm’s…
by Martin de Martini | 9/30/15
IT managers have come to realize that there is no doom and gloom around BYOD initiatives. The stats support this. Gartner estimates that by 2017, the typical organization will support more employees using their personal smartphones and tablets than…
by Robert Palmer | 9/23/15
Samsung’s National Dealer Summit, held September 15–17 at the Loews Miami Beach Hotel, was a testament to just how far the firm has come in just a short period of time. Samsung used the event to showcase its recently announced MX7 series A3 platform along with a…