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Channel Chat: Best Practices in Sales and Marketing

channelchatWhat do the experts find to be sales and marketing best practices? We decided to find out by asking a few questions of some industry leaders. The answers, like our panelists, are diverse, surprising and informative.

Content Marketing: The Must-Have Marketing Tool

Marketing, like any dynamic component of the business world, evolves with the times. In a definition adopted in 2013, the American Marketing Association says it is “… the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

 

Are You and Your Account Aligned?

As an industry we are really very good at understanding the internal metrics that lead to a well-run business and thus profitability. But what about the customers and their metrics … what are the metrics for measuring our performance against the expectations of the customer?

Blogs

Thumbnail by Brad Roderick | 5/5/16 Some years ago, I was in a small town in southern Mexico enjoying time as a tourist. I'd spent the day doing all the things tourists aren't supposed to do. I'd wandered around areas off of any beaten path, I'd eaten food...
Thumbnail by Ericka Gordon | 5/2/16 Your office culture can make or break you in the eyes of millennials. Typically, people spend more time at their office than they do at home during the week, so when accepting a job offer we want to make sure the office is...
Thumbnail by John McIntyre | 4/26/16 The imaging and printing industry is undergoing a period of profound transition, a transition driven by seemingly irreversible technological shifts in the principal business model which has served the industry for half a...
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