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gapTCO Comparison of Four Small Office/Home Office A4 Color AiO Inkjets

Epson launched its EcoTank "Supertank" line to the U.S. market earlier this month amid much fanfare, and we wondered how this drastic change to the razor-and-blades model would perform against other inkjets. This month, gap intelligence uses its gapTCO tool to compare the Epson WorkForce ET-4500 EcoTank, Brother MFC-J485DW, HP Officejet 4630 e-AiO and Canon PIXMA MX492. How does the EcoTank stack up?

 

Matching Market and Customer to Find Sales and Marketing Success

It’s tough to impart any current best practices for sales and marketing without first providing a refresher on the foundations that are timeless and essential for any sales rep or marketer. For a product to be successful it has to find market fit. For a solution to be successful it has to fit the customer’s need, specifically meeting their goals. It’s the job and responsibility for sales management and marketing leadership to ensure they develop best practices to match products and solutions with market and customer. Failure to do so can only mean reduced sales and lost market share. The ability to do so means more sales and increased market share.

 
 

Finding Your Perfect Mate With A Service Call

Managed print services, when you think about it, is becoming less and less about print management and more about service. Customers are looking to extract additional value out of their existing fleet investment with improved workflows. The channel is looking to offer value-added solutions alongside hardware as a way to expand their businesses. It sounds like a match made in heaven; however selling software and services requires a different approach.

 

Blogs

HP Refreshes Instant Ink Program, Offers MFP Bundles With Up to Two Years of Ink

by Robert Palmer | 9/2/15

On September 1, HP announced that it has expanded its Instant Ink replacement service to include several new printer/MFP models. In addition, the firm has made advancements both in technology and service delivery, which it believes will improve the overall user…

The Future of Print: The Ever-Growing Document Outsourcing Industry

by Toni DuGal | 8/24/15

In the last blog post “The Golden Era of Innovation in Document Outsourcing,” I discussed the role of the cloud and automation and how these innovations have delivered greater visibility into operational costs and led to improved efficiencies and workflows, which…

Memjet Sues HP, Claims Patent Infringement of Page-Wide Printing Technology

by Robert Palmer | 8/20/15

In a surprising move, Memjet announced on August 11 that it has filed a patent infringement lawsuit against HP. Filed in the U.S. District Court for the Southern District of California, the lawsuit alleges infringement of eight different Memjet patents related to…

 

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